TikTok, the social media app known for its short videos, has quickly become one of the most popular platforms out there. And it’s not just teens and young adults who are using it; businesses are starting to take notice of TikTok’s potential as well.
Any digital ad agency would agree that beauty brands can benefit the most from TikTok, especially with the influx of beauty-related content dominating the platform. In this blog post, we’re going to explore how TikTok is impacting the beauty industry today.
Making people more comfortable in their own skin
One of the most interesting things about TikTok is that it’s helping people to feel more comfortable in their own skin. In a society that often puts so much pressure on us to look perfect, it can be refreshing to see people embracing their imperfections and celebrating them. This new attitude is having a major impact on the beauty industry, which is starting to see a shift away from traditional standards of beauty.
This change can largely be attributed to the fact that TikTok provides a space for people of all ages, races and body types to share their unique stories and experiences. By doing this, TikTok is helping to normalise diverse bodies and faces, which is something that the beauty industry has long needed.
Focusing on natural beauty
Another way that TikTok is changing the beauty industry is by focusing on natural beauty. This is a sharp contrast to the heavily edited and often unrealistic images that we see on other social media platforms.
On TikTok, people are much more likely to film themselves in everyday situations, without any filters or editing. This has led to a move away from heavy makeup and towards more natural looks.
This focus on natural beauty is also having an impact on the products that people are using. There’s a growing trend for using less makeup and instead relying on skin care products to improve your complexion. This shift away from traditional cosmetics is something that the beauty industry will need to adapt to in order to stay relevant.
TikTok as a resource for beauty advice
Another way that TikTok is impacting the beauty industry is by becoming a go-to resource for beauty advice. There’s a growing number of people who are using the platform to share their tips and tricks for everything, from applying makeup to taking care of your skin.
What’s interesting about this trend is that it’s not just limited to professional makeup artists or skincare experts. Ordinary people are also sharing their own personal experiences and advice, which is making it easier for others to find information that they can relate to. This is providing a much-needed alternative to the often inaccessible world of traditional beauty media.
TikTok is having a major impact on the beauty industry, and it’s safe to say that this is only the beginning. This social media platform is helping to redefine standards of beauty, focus on natural looks and provide accessible resources for beauty advice. It will be interesting to see how the industry adapts to these changes in the coming years.