Home Business How To Use Zapier To Create Custom Integrations With Salesforce?

How To Use Zapier To Create Custom Integrations With Salesforce?


Salesforce is a robust customer relationship management (CRM) tool that provides businesses efficient ways to manage their sales and customer interactions. Nevertheless, creating custom integrations with other tools can be complex, requiring technical expertise and extensive time investment. But fret not, as Zapier comes to the rescue, a powerful automation tool that simplifies the integration process and saves time. With Zapier, businesses can create custom integrations with Salesforce easily and seamlessly. In this informative blog post, we shall delve into how Zapier can be utilized to create custom integrations with Salesforce, helping you streamline your workflows and boost your productivity.

1. Understanding Zapier

Zapier along with zapier integrations is a powerful automation tool that allows users to connect apps and automate routine tasks. It achieves this by building workflows that move data between different apps automatically. Zapier supports over 3,000 apps, including Salesforce. To start using Zapier with Salesforce, you first need to understand how it works. 

2. Planning your integration

To create a successful Zap, it is crucial to have a comprehensive understanding of the Salesforce object you intend to integrate with and the data you want to transfer. Salesforce objects are diverse and encompass a variety of data structures, such as accounts, contacts, leads, opportunities, and numerous others. A thorough understanding of the Salesforce object you wish to integrate with will enable you to make informed decisions and devise a more effective plan for your Zap. By being knowledgeable about the intricacies of your Salesforce object, you can ensure that your Zap is configured in a manner that optimizes data transfer and achieves the desired outcomes. 

3. Creating a Zap

To create a Zap, you need to have a Zapier account first. After creating your account, follow the steps below:

  • Select Salesforce as your app and choose the Salesforce object you want to work with.
  • Choose the trigger event in Salesforce that will start the workflow.
  • Connect the app you want to integrate with Salesforce.
  • Map the fields you want to move between the two apps.
  • Test the integration to see if it works correctly.
  • Turn on the Zap and let Zapier do the work for you. 

4. Best practices

Here are some best practices to keep in mind when creating custom integrations with Salesforce using Zapier:

  • Plan your workflow before creating your Zap.
  • Test your integration before deploying it in production.
  • Use webhooks for real-time syncing between Salesforce and other apps.
  • Choose the right trigger event in Salesforce.
  • Monitor your Zap regularly. 


Zapier is an excellent tool to create custom Salesforce integration. By following the steps in this blog post and keeping best practices in mind, you can simplify the integration process and automate routine tasks efficiently. To optimize your sales and customer management processes, allocating sufficient time to correctly plan your workflow is crucial. This involves identifying the necessary steps, determining the order in which they should be carried out, and specifying who will be responsible for each task. Once you’ve mapped out your workflow, it’s essential to test your integration thoroughly to ensure it functions as intended. This includes validating data transfers, verifying that triggers are firing correctly, and confirming that all necessary data is being transferred. Finally, monitoring your integration regularly is vital to catch any issues that may arise and quickly resolve them. By leveraging the powerful integration capabilities of Zapier and Salesforce, you can streamline your sales and customer management processes and take your business to the next level.